Public Relations and Communications Director - Los Angeles Sparks (Los Angeles, CA)
The Los Angeles Sparks are currently recruiting for a Public Relations and Communications Director. This position is full-time, salaried and is eligible for our complete benefits package.
Position Summary: The PR and Communications Director will help shape the franchise’s outward facing brand from. If you’re an experienced public relations/communications professional who also has an unconventional and proactive side, we want to hear from you! This role will be responsible for creating, planning and executing various year-round communications plans for key external audiences which effectively position the Los Angeles Sparks. The position will work with local press including digital, print, broadcast and other non-traditional outlets to generate stories pre, during and post season. This position will assist the marketing department in a variety of tasks including, copywriting, collateral production, visual communications and eCommunications.
Essential Duties and Responsibilities:
Planning and executing year-round communication strategies to build brand & sales?
Develop potential media stories, write press releases as assigned and effectively pitch for maximum pick-up; act as primary interface with media?
Manage and coordinate player, coach and management appearances and interviews?
Plan and execute special events for target audiences and to generate press coverage?
Support and contribute to the development of eCommunication strategies including websites, eNewsletters and interactive communications?
Provide marketing support and account services to other internal departments?
Develop, write, and edit corporate communications as assigned?
Manage reputation management, crisis communications, and day-to-day activities
Maintain and nurture relationships with local, national and international press
Oversee media operations on game day and LA Sparks events: press box operations and check-in, game notes, match recaps, etc.
Foster relationships with other departments to stay informed of new initiatives.
Manage the broadcast/communications/public Broadcast & Communicates staff, seasonal staff, outside consultants, and interns
Track department expenditures and manage Communications budget with Finance Department
Maintain accurate database of media contacts and track earned media coverage
Other duties as assigned
Bachelors Degree in Marketing, Communications, Journalism or related field?
3 - 5 years experience in marketing and communications field?
Excellent written and communication skills as well as proofreading & editing skills?
Strong interpersonal skills & team player?
Ability to maintain confidential and/or proprietary information
Demonstrated initiative, the ability to work independently and be a self starter?
Demonstrated leadership abilities and organizational skills?
Attention to detail and ability to manage multiple projects within deadlines & budget is critical ?
Proficiency in Microsoft Office products?
Knowledge of WNBA & women’s basketball is preferred?
Ability to work nights, weekends and holidays
Familiarity with current patterns and trends in digital and social media.
Ability to work in a fast-paced environment and make quick decisions using sound judgment.
Extensive media contacts and demonstrated ability to place stories.
Ability to establish effective working relationships with a variety of media and community contacts (such as newspapers, TV, radio, social media, etc.).
Ability to speak in public forums.
Exceptional project management skills with ability to manage people/projects, delegate responsibility and provide follow-through on multiple projects.