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Communications: Media/Public Relations Servicing
Public Relations and Communications Director - Los Angeles Sparks (Los Angeles, CA)

The Los Angeles Sparks are currently recruiting for a Public Relations and Communications Director. This position is full-time, salaried and is eligible for our complete benefits package.


Position Summary: The PR and Communications Director will help shape the franchise’s outward facing brand from. If you’re an experienced public relations/communications professional who also has an unconventional and proactive side, we want to hear from you! This role will be responsible for creating, planning and executing various year-round communications plans for key external audiences which effectively position the Los Angeles Sparks. The position will work with local press including digital, print, broadcast and other non-traditional outlets to generate stories pre, during and post season. This position will assist the marketing department in a variety of tasks including, copywriting, collateral production, visual communications and eCommunications.


Essential Duties and Responsibilities:

  • Planning and executing year-round communication strategies to build brand & sales?
  • Develop potential media stories, write press releases as assigned and effectively pitch for maximum pick-up; act as primary interface with media?
  • Manage and coordinate player, coach and management appearances and interviews?
  • Plan and execute special events for target audiences and to generate press coverage?
  • Support and contribute to the development of eCommunication strategies including websites, eNewsletters and interactive communications?
  • Provide marketing support and account services to other internal departments?
  • Develop, write, and edit corporate communications as assigned?
  • Manage reputation management, crisis communications, and day-to-day activities
  • Maintain and nurture relationships with local, national and international press
  • Oversee media operations on game day and LA Sparks events: press box operations and check-in, game notes, match recaps, etc.
  • Foster relationships with other departments to stay informed of new initiatives.
  • Manage the broadcast/communications/public Broadcast & Communicates staff, seasonal staff, outside consultants, and interns
  • Track department expenditures and manage Communications budget with Finance Department
  • Maintain accurate database of media contacts and track earned media coverage
  • Other duties as assigned

Required Skills/Qualifications:

  • Bachelors Degree in Marketing, Communications, Journalism or related field?
  • 3 - 5 years experience in marketing and communications field?
  • Excellent written and communication skills as well as proofreading & editing skills?
  • Strong interpersonal skills & team player?
  • Ability to maintain confidential and/or proprietary information
  • Demonstrated initiative, the ability to work independently and be a self starter?
  • Demonstrated leadership abilities and organizational skills?
  • Attention to detail and ability to manage multiple projects within deadlines & budget is critical ?
  • Proficiency in Microsoft Office products?
  • Knowledge of WNBA & women’s basketball is preferred?
  • Ability to work nights, weekends and holidays
  • Familiarity with current patterns and trends in digital and social media.
  • Ability to work in a fast-paced environment and make quick decisions using sound judgment.
  • Extensive media contacts and demonstrated ability to place stories.
  • Ability to establish effective working relationships with a variety of media and community contacts (such as newspapers, TV, radio, social media, etc.).
  • Ability to speak in public forums.
  • Exceptional project management skills with ability to manage people/projects, delegate responsibility and provide follow-through on multiple projects.

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