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Communications: Communications Department Management
Director of Broadcast & Communications - Atlanta Dream (Atlanta, GA)

ATLANTA DREAM DIRECTOR OF BROADCAST & COMMUNICATIONS

JOB DESCRIPTION

Title:                        Atlanta Dream Director of Broadcast & Communications

Department:           Atlanta Dream Broadcast & Communications

Reports to:             President and General Manager

Type:                       Exempt, Full-Time

SUMMARY

The Atlanta Dream Director of Broadcast & Communications is responsible for the development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership. This includes increasing the visibility and enhancing the image of the Atlanta Dream organization locally, nationally, and internationally through valuable, effective and strategic communication efforts, pro-actively securing publicity, using digital media platforms to enhance owned media opportunities, developing, planning, and conducting corporate communications programs to improve and support team business objectives with the media and consumers. Position will disseminate information utilizing team controlled communication outlets as well as traditional print, broadcast, internet and social media channels and will be an integral part of team strategy to grow team communication channels into legitimate advertising mediums.

ESSENTIAL DUTIES AND RESPONSIBILITIES

·       Create the strategic vision for the department by designing and executing a strategic year-round broadcast & communications plan that provides media coverage for the company (owners, coaches, players, management and all business initiatives) and helps to grow all team communication channels by utilizing team business and basketball related information

·       Develop and implement integrated marketing communications and digital strategies to effectively communicate the brand, build awareness for the enterprise, elevate the top-of-mind perception of the Dream throughout the region and increase the traffic and commercial value of the Dream’s digital properties

·       Identify challenges and emerging areas of concern facing the organization. Work with the leadership team and department members to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them

·       Secure strategic news coverage about the organization’s business relations with corporate partners, philanthropy in the community, high-profile promotions and off-field stories about players in entertainment and lifestyle mediums

·       Integrate social responsibility, ticket sales, sponsorship and marketing initiatives into overall public relations plan

·       Utilize social media as part of overall communication platform while focusing on aiding in the growth of the platform

·       Oversee production of press releases, media materials, speeches, scripts, articles and business presentations

·       Assist with writing and editing various email newsletters and web material as needed

·       Influence public opinion through strategic communication activities

·       Act as company’s spokesperson and represent company at press conferences, briefings and presentations as directed

·       Support advertising campaigns and/or edit material for organization publications through broadcast & communication programming

·       Establish and maintain effective relationships with key media members, influencers, WNBA/NBA beat reporters, local and regional assignment editors and producers, media company management, trade industry media representatives, and non-sports media (business, entertainment, lifestyle, human interest, etc.)

·       Pitch unique stories to non-traditional sports media outlets to widen the Dream’s regional awareness

·       Serve as primary contact for corporate communications, trade, business and consumer media queries

·       Manage press conferences for major announcements, pre/post season sessions, etc.

·       Oversee all communications to employees – corporate and basketball

·       Coordinate basketball operations communications, including, but not limited to game press releases, game notes, and story pitches with Manager of Media Relations

·       Manage PR messaging strategy, interviews  & speaking opportunities for the coaches, players and management and provide them with media training and talking points as appropriate

·       Work with league office as necessary in regards to storylines, statistics, national media requests, etc.

·       Manage the broadcast/communications/public Broadcast & Communicates staff, seasonal staff, outside consultants, and interns

·       Oversee the writing and distribution of press releases & media advisories, the scheduling of interviews with management and executives, and provide interview prep as needed

·       Collaborate with digital marketing staff to develop and manage social media communication initiatives, including interaction with the public via Facebook, Twitter, blogs and online chats

·       Monitor quality control in all internal & external constituent communications by working with all departments to ensure consistency and quality throughout the organization’s communications efforts

·       Track department expenditures and manage Communications budget with Finance Department

·       Maintain accurate database of media contacts and track earned media coverage

·       Direct the day-to-day strategy and execution of organization’s corporate and internal communications for all non-player related platforms

·       Oversee the research and implementation of scoreboard technical advancements

·       Direct the team’s television production unit

·       Create new and compelling year-round programming for DreamTV and direct the overall development of written and video content on the team’s Web site

·       Work with the team’s cable and radio partners to improve or create additional programming

·       Work with Senior Staff to create new programming for the purpose of adding value to current or future sponsorship deals

·       Oversee the creation of in-house television and radio commercial production

·       Oversee the production of video content for team marketing brand campaigns

·       Oversee the research and implementation of technological advancements on the Web

·       Assist in the development and review of creative treatments, helping to ensure that brand standards are upheld

·       Work closely with broadcast media partners, TV and radio producers/directors and on-air talent to produce exemplary regional television and radio broadcasts

·       Hire and work with seasonal on-air talent & production staff to drive compelling content for the broadcasts and other internal and external digital media outlets

·       Oversee the development & maintenance of company intranet site

·       Assist in developing corporate communications policy as it relates to style guide development

·       Oversee event and team photography

·       Mentor and develop staff using a supportive and collaborative approach on a consistent basis

·       Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance appraisals

·       Other duties as assigned

SUPERVISORY RESPONSIBILITIES

This position will have managerial responsibilities

QUALIFICATIONS AND EXPERIENCE

·       Bachelor’s Degree from an accredited college/university in Marketing, PR, Journalism or related field

·       Masters degree in sports management or business preferred

·       Minimum of 7-10 years PR experience with previous management experience

·       Experience integrating public relations, community relations and marketing into overall communications strategy

·       Extensive experience utilizing and developing strategy for social media programs

·       Experience dealing with professional sports team business and basketball personnel (Knowledge of and interest in Dream/WNBA is preferred)

·       Excellent communications skills including oral, written and presentation; ability to express ideas clearly and concisely

·       Excellent leadership skills combined with outstanding management skills

·       Excellent organizational skills and the ability to multi-task and work in a fast paced environment.

·       Sharp attention to detail and ability to manage multiple projects within deadlines and budget

·       Ability to work in a fast-paced, collaborative, team-oriented environment is a must

·       Ability to work irregular hours, including nights, weekends, holidays

·       Ability to travel as needed, which may include away games, training camp, league events, etc.

·       Ability to maintain confidential and/or proprietary information

·       Proficiency in use of Microsoft Office software suite of products

·       Talented self-starter with an extremely creative mind, strategic ideas, and a focus on achieving excellence

·       Ability to think strategically and innovatively in formulating and executing ongoing marketing and advertising plans in highly competitive environment

Certifications, Licenses or Registrations

As needed to meet education and/or experience


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Communications: Event Promotions
Senior Director, Entertainment - Sacramento Kings (Sacramento, CA)

Capsule Position Description
This position is responsible for all Sacramento Kings Entertainment, games and fan interaction inside and outside the arena. Must be able to create first-class entertainment features to ensure partner fulfillment and fan enjoyment. The incumbent should be a highly motivated and creative self-starter with an unparalleled work ethic and the desire to be the best.

Key Responsibility Areas (KRA’s):

1. Responsible for all aspects of “Game Day” presentation and fan interaction inside and outside the arena.
2. Creates first-class entertainment features to ensure Kings fulfillment and fan enjoyment.
3. Devise new and creative in-game and in-arena entertainment, including on-court promotions, video pieces, fan interactive elements, mascot skits, etc.
4. Deliver projects within or below established budgets
5. Utilizes the newest technologies to create entertainment features that become best in class.
6. Integrate outside talent and props, arena technology, and Company assets such as the Sacramento Kings Dance Team and mascot into a cohesive well choreographed entertainment package.
7. Participates in the logistics of non-game related events i.e., season ticket holder nights, fan festivals, Community Impact events etc.;
8. Scripts event logs, graphics, message boards, in-arena and promotional scripts;
9. Provides guidance to the Game Presentation Manager for the coordination of auditions and supervises live entertainment programs (anthem singer, entertainers);
10. Develops and manage the department’s business plan and budget;
11. Hire and supervise full-time staff and departmental interns and manage their workflow.
12. Work in conjunction with the Broadcast Department, Broadcast Technology & Service to provide the game day fan experience.
13. Manage relationships with vendors and suppliers including talent agencies, sound and video suppliers, prop suppliers and manufacturers, etc.
14. Assist with shaping the design and set-up of new Entertainment and Sports Center as it relates to fan experience and entertainment elements.
15. Manage game day event staff including PA Announcer, Dance Team, Mascot, Sound Engineer, DJ, Interactive Team, Emcees, Performance Teams, Game Night Staff etc.
16. Concept and develop promotional calendar including special events, theme nights and giveaways in conjunction with marketing, ticket sales, corporate partnerships and community impact.
17. Work in conjunction with corporate partnerships to develop creative in-game and destination area entertainment to satisfy partner and organization goals.
18. Interact with all departments to contribute to the development and implementation of marketing and sales campaigns through in arena promotion.
19. Oversee Kings Dancers and Mascot program.
20. Oversee game day event script and rundown. Conduct production meetings.
21. Recruit, manage, supervise, motivate and provide leadership to direct reports through performance management, training, coaching and development.

Key Competency Areas (KCA’S):

The individual in this position is expected to demonstrate appropriate knowledge, skills and attitudes in the following areas:

  • Service Orientation – Committed to providing world-class service to internal and external customers. Dedicated to creating WOW! moments by exceeding the expectations and requirements of internal and external customers. Acts with customers in mind and establishes effective relations with customers and co-workers. Works collaboratively with others to accomplish objectives. Generates solutions which generally benefit all involved parties. Contributes to team synergy by working as a productive member of the team and demonstrating respect, trust and confidence.
  • Achieves Excellent Results – Completes tasks at a high level, reflecting quality and attention to detail at every stage – from inception, to planning, to execution. Anticipates problems and opportunities; takes initiative in determining what needs to be done; follows through to completion. Demonstrates the value of innovation through creative problem-solving and innovative thinking. Understands and demonstrates commitment to the principle that WOW! is the Only Standard.
  • Business Professionalism – Demonstrates the value of integrity by behaving in accordance with the highest standards of honesty, truthfulness, ethics and fair dealing. Demonstrates the appropriate level of proficiency in the principles and practices of one’s positions and department. Demonstrates the technical and analytical expertise needed to excel in the job. Exhibits strong decision making skills.
  • Adaptability and Openness – Adjusts planned work by gathering relevant information and applying critical thinking to address multiple demands and competing priorities in a changing environment. Identifies problems, practices good judgment, and confers with appropriate teammates, if necessary, to resolve them. Open to changes and new innovations and works to ensure the success of such changes and innovations. Eagerness to break new ground and pursue continuous improvement.


Technical Expertise:

The individual in this position is expected to demonstrate appropriate knowledge, skills and attitudes in the following areas:

• Proven ability to manage live show production under pressure; preference for sports entertainment production.
• Proven ability to innovate and lead team in the development of premier entertainment.
• Ability to meet tight deadlines and work well under pressure.
• Strong organizational skills, time management skills and attention to detail required.
• Strong verbal and written communication skills with an emphasis on business writing skills.
• Ability to prioritize and manage multiple tasks/projects and support multiple high level executive positions.
• Ability to establish credibility and be decisive but be able to recognize and support the organization’s preferences and priorities.
• Ability to work independently without supervision, be self-directed and demonstrate initiative.
• Ability to take direction without follow up.
• Ability to work collaboratively with others for whom you have no direct supervisory authority.
• New building or venue experience preferred.
• New Media and Digital experience preferred.
• Participative collaborative style advocating team concepts and integration of activity across all departments.
• Strong teamwork and team synergy skills required.
• Excellent ability to establish rapport with others and ability to build strong interpersonal relationships.
• Exhibit good judgment and decision-making skills.
• Availability and willingness to work extended hours, including nights and weekends and be on-call as necessary.
• Willingness to work a flexible schedule based on the changing priorities of the department.
• Must be technically proficient with MS Office (Word, Excel, PowerPoint and Access);
• Must possess a strong ability to manage one's own time and prioritize tasks when given clearly defined goals and objectives;
• Able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption;

Education and/or Experience
• Bachelor’s Degree required in a related field;
• 3 – 5 years of hands-on experience required or equivalent experience accepted; strong preference for experience in the sports industry, preferably basketball

Certificates, Licenses, Registrations
Must possess a valid State Driver's License.

Other Qualifications
Capable of working extended hours such as nights, weekends, overtime, and on-call as needed.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to walk and sit. The employee is occasionally required to stand. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee may be exposed to excessive noise (crowd/music), and/or excessive dust, gas, or fumes (motocross, monster trucks, etc.). The noise level in the work environment is usually moderate. During events, the noise level may be high, requiring the use of hearing protection.

Note: When you apply for this job online, you will be required to answer the following questions:

1. How many years of experience do you have working in “Game Day” presentation and fan interaction in professional or collegiate sports?
2. How many people have you managed and for how long? What is your management philosophy and style for managing a large staff from a variety of specialties (Dance Team, Mascots, Game Night Staff, Entertainers, PA announcer, Performance Team, Interactive Team, Sound Engineer, Vendors, etc.)?
3. Please tell me about your best game day experience that you’ve created and implemented.
4. What has your experience been with contributing to the marketing of events and promotions for the team and game days?
5. What experience do you have with basketball in-game entertainment?
6. What are your salary expectations?


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