Sales, Service, & Marketing: Marketing
Senior Marketing Writer & Activation Manager - Philadelphia 76ers (Philadelphia, PA)

The Philadelphia 76ers is one of the most storied franchises in American sports, led by one of the industry’s most decorated and well-respected sports business executives in CEO Scott O’Neil. The Sixers have attracted the industry’s top leadership talent from the NBA, NFL, NHL, MLB, MLS, and NCAA, resulting in one of the most exciting, rewarding, and dynamic work environments within the entire sports industry. The Sixers offer an energetic working environment built on collaboration, growth, and a quest to excel in everything we do.

Position Summary:  The Senior Marketing Writer & Activation Manager, Brand & Marketing Solutions will drive the creative development and activation of the Philadelphia 76ers brand. This role will be the lead brand writer/storyteller with a strong ability to write and develop brand-right content from concept to completion. This role will define and elevate the 76ers brand by concepting, developing and executing marketing initiatives for the 76ers, including corporate partnerships, multi-platform campaigns (print, web, social media, broadcast, etc.), in-arena and in-game events.

Philadelphia 76ers, L.P. is an Equal Opportunity Employer.

 

Responsibilities include, but are not limited to the following:

·         Concept, write and guide design and execution of sponsorship pitch decks. Frame and own how the story is told.

·         Ensure sponsorship creative (print, digital, in-arena, in-game) is executed well and in accordance with sponsor and 76ers guidelines and objectives.

·         Develop and write advertising campaign copy for (TV, radio, web, social etc.)

·         Provide editorial/copywriting consult on all organizational initiatives.

·         Develop brand positioning and lead name explorations for new properties as needed (internal or external.)

·         Design and edit corporate decks as needed.

Qualifications (educational, experience and basic knowledge requirements):

·         At least 5 -8 years of experience in storytelling/creative writing and platform development across multiple mediums (web, social, video, advertising, e-mail)

·         Influence a team of creatives, designers, technologists and business thinkers to create breakthrough brand creative.

·         An advertising agency/creative services background working in campaign environments very important. * A visionary who can drive the growth of the 76ers brand through big ideas that leverage technology, experience, design, video storytelling, photography and excellent writing.

·         Lead the creative development of marketing solutions to bring to life client-focused solutions for sponsorship department.

·         Proficient in Adobe Creative Suite, Microsoft Office and other related creative/presentations software applications (e.g. InDesign, PowerPoint, Word, Excel, Keynote)

·         Experience in creation of platform-right content a plus.

·         Must possess good written and oral communication skills and excellent interpersonal and organizational skills.

·         Must possess strong analytical, relationship management, and project management skills.

·         Needs to work successfully with limited supervision. Must be a self-starter, a problem-solver, and successfully manage multiple tasks.

·         Must be flexible and work with a diverse team.

·         Passion for sports, interest in basketball.

·         Willingness to be a "citizen of the city of Philadelphia and Camden," committed to giving back to the community.

·         Must possess an entrepreneurial attitude and a strong desire to be part of a world-class organization.

·         Must have a portfolio that can be presented upon request.

·         Knowledgeable in the tagging and use of proper meta-data to organize and sort digital assets, graphics, and media.

·         Experience with web-based technologies such as HTML, CSS, etc. helpful.

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