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Sales, Service, & Marketing: Advertising/Agency
Manager, Advertising and Promotions - Atlanta Hawks (Atlanta, GA)

RESPONSIBILITIES/DUTIES:

·        Build a season long media production and message rotation calendar for both  creative agency and internal teams that supports individual, group and membership sales goals, special promotions, and multi-game packages

·        Work closely with both traditional and digital team media buyers to develop comprehensive advertising partnerships with major media companies and local businesses

·        Develop and execute social media advertising plan to drive ticket sales, sweepstakes entries, likes/follows and retail sales through Facebook, Twitter and other platforms.

·        Serve as liaison with advertising agency regarding team campaign creative, activation and media buy; work with agency to develop appropriate strategies and campaigns to promote specialized tickets offers, team branding, and audience targeting

·        Communicate marketing and ticket sales initiatives with Ticketmaster to continually optimize SEO and Fan Network campaigns

·        Manage database-driving promotions through the StarStar mobile platform and communicate initiatives across internal and external channels. This is inclusive of **HAWKS in arena and market wide promotions and **DUNK.

·        Generate all-inclusive advertising valuations for sponsored ticket promotions at the end of the season and continually work with Corporate Partnerships on media programs for potential clients

·        Coordinate NBA initiatives and communications that relate to team marketing functions; including NBA approval of various marketing initiatives

·        Along with Director, manage the day to day marketing and promotional relationships with flagship TV and radio broadcast stations 92.9 The Game and Fox Sports South

·        Manage the promotion and execution of offsite season launch and team-focused events as well as in-arena brand building theme nights and post-game concerts throughout the season

·        Develop  marketing strategies and special marketing promotions with assistance from Director; lead the execution of these initiatives and prepare program summaries to aid in the reporting to senior management for the strategic planning process 

·        Game night responsibilities for both teams based on need

·        Other duties as assigned

 

QUALIFICATIONS:

·        Bachelor’s Degree in Marketing or a related field required

·        Minimum 4 years experience in marketing and/or advertising preferred; previous experience in sports, media or entertainment preferred

·        Proficiency in Microsoft Office applications a must

·        Must possess strong initiative, ability to multi-task and follow through on projects; must be detail oriented

·        Excellent customer service, written and verbal communication skills necessary

·        Strong ability to interface with internal and external contacts in addition to projecting a professional image

·        Must be willing to function in a team environment as well as exhibit independence thought and decision making

·        Must be able to work non-traditional hours to include nights, weekends and holidays 

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