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Sales, Service, & Marketing: Community Relations
Coordinator of Social Responsibility (Community Relations) - Atlanta Dream (Atlanta, GA)

ATLANTA DREAM COORDINATOR OF SOCIAL RESPONSIBILITY

JOB DESCRIPTION

Title:                    Atlanta Dream Coordinator of Social Responsibility

Department:       Atlanta Dream Social Responsibility

Reports to:         Director of Broadcast & Communications

Type:                   Exempt, Full-Time

SUMMARY

The Atlanta Dream Coordinator of Social Responsibility is responsible for developing, implementing, and administering the Social Responsibility strategic plans and responsibilities in conjunction with the company’s overall community initiatives. This may include, but is not limited to charity programming, community activities and projects, identifying partnership opportunities, and cultivating business relationship to extend the company’s reach in the community, building fan loyalty, providing value to partners, and promoting ticket sales.

ESSENTIAL DUTIES AND RESPONSIBILITIES

·       Build, develop, enhance, and execute programming for key Dream strategic Social Responsibility initiatives such as Dream Cares, Dream Pink, Dream Fit, Inspiring Women, and other platforms.

·       Help to develop and implement a Social Responsibility (SR) strategic plan that in the most effective and efficient manner builds supportive, involved relationships for the team while doing “good” for the community and the business.

·       Build & foster sustainable and authentic relationships with community-based organizations.

·       Activate WNBA programs such as: Breast Health Awareness, Go Green, Fit and WNBA Cares Week.

·       Coordinate appearances for players, coaches, mascot/dance team, staff, and senior management, and owners.

·       Manage the social responsibility calendar while developing a tracking process that allows efficient and accurate reporting of the number and type of appearances completed by the players.

·       Communicate all SR activities to the relevant parties on a daily, weekly, and monthly basis.

·       Organize and implement an annual signature event for the Dream 4 Youth Foundation.

·       Identify potential strategic alliances and strategic projects to fulfill company’s SR initiatives.

·       Work closely with Corporate Partnership department to manage and deliver partner fulfillments.

·       Work closely with Public Relations and Marketing department to ensure all SR efforts are aligned with overall company strategy and communications.

·       Develop and maintain relationships with appropriate community leaders to contribute to the company’s SR and business development efforts.

·       Conduct silent, live and online auctions of Dream autographed memorabilia and fan experiences and further enhance these efforts by conducting a memorabilia exchange with WNBA teams and other professional teams.

·       Prepare, review, and submit reports detailing all community relations programs for review by executive staff.

·       Represent company at public functions relating to SR programs.

·       Develop and execute high-profile community programming initiatives that enhance the Dream brand and create opportunities for positive publicity and corporate involvement.

·       Work closely with senior management on developing plans to build Foundation programming to align with social responsibility initiatives.

·       Work with Digital Team to ensure that community activities are captured and posted to digital platforms and digital publications.

·       Work with players, Dream Elite members, and staff to seek and develop opportunities to support charitable their personal initiatives and events.

·       Develop meaningful community partnerships such as blood drives, food drives, sports equipment drives, neighborhood clean-ups and community group recognition programs.

·       Manage the Dream in-kind donations program and respond to fan mail.

·       Coordinate all team autograph signings and maintain inventory of signed merchandise.

·       Organize and lead employee volunteer program(s) and supervise SR internship program.

·       Manage “Read to Achieve” and “Partnership in Education” programming and seek out opportunities to expand program reach to area youth through schools, libraries, after-school programs and recreation centers.

·       Research, locate and submit appropriate grant proposals that are in line with the mission of Dream 4 Youth Foundation

·       Work with finance department to create and manage department budget

·       Manage the department’s day-to-day activities.

·       Other duties as assigned by manager

Supervisory Responsibilities

This position will not have managerial responsibilities.

QUALIFICATIONS AND EXPERIENCE

·       Bachelor’s Degree from an accredited college/university in Marketing, PR, Journalism or related field

·       Minimum of 2-3 years community relations or non-profit experience

·       Experience dealing with professional sports team business and basketball personnel (Knowledge of and interest in Dream/WNBA is preferred)

·       Excellent communications skills including oral, written and presentation; ability to express ideas clearly and concisely

·       Excellent organizational skills and the ability to multi-task and work in a fast paced environment.

·       Sharp attention to detail and ability to manage multiple projects within deadlines and budget

·       Ability to work in a fast-paced, collaborative, team-oriented environment is a must

·       Ability to work irregular hours, including nights, weekends, holidays

·       Ability to travel as needed, which may include away games, training camp, league events, etc.

·       Ability to maintain confidential and/or proprietary information

·       Proficiency in use of Microsoft Office software suite of products

·       Talented self-starter with an creative mind, strategic ideas, and a focus on achieving excellence

Certifications, Licenses or Registrations

As needed to meet education and/or experience.

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Communications: Communications Department Management
Director of Broadcast & Communications - Atlanta Dream (Atlanta, GA)

ATLANTA DREAM DIRECTOR OF BROADCAST & COMMUNICATIONS

JOB DESCRIPTION

Title:                        Atlanta Dream Director of Broadcast & Communications

Department:           Atlanta Dream Broadcast & Communications

Reports to:             President and General Manager

Type:                       Exempt, Full-Time

SUMMARY

The Atlanta Dream Director of Broadcast & Communications is responsible for the development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership. This includes increasing the visibility and enhancing the image of the Atlanta Dream organization locally, nationally, and internationally through valuable, effective and strategic communication efforts, pro-actively securing publicity, using digital media platforms to enhance owned media opportunities, developing, planning, and conducting corporate communications programs to improve and support team business objectives with the media and consumers. Position will disseminate information utilizing team controlled communication outlets as well as traditional print, broadcast, internet and social media channels and will be an integral part of team strategy to grow team communication channels into legitimate advertising mediums.

ESSENTIAL DUTIES AND RESPONSIBILITIES

·       Create the strategic vision for the department by designing and executing a strategic year-round broadcast & communications plan that provides media coverage for the company (owners, coaches, players, management and all business initiatives) and helps to grow all team communication channels by utilizing team business and basketball related information

·       Develop and implement integrated marketing communications and digital strategies to effectively communicate the brand, build awareness for the enterprise, elevate the top-of-mind perception of the Dream throughout the region and increase the traffic and commercial value of the Dream’s digital properties

·       Identify challenges and emerging areas of concern facing the organization. Work with the leadership team and department members to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them

·       Secure strategic news coverage about the organization’s business relations with corporate partners, philanthropy in the community, high-profile promotions and off-field stories about players in entertainment and lifestyle mediums

·       Integrate social responsibility, ticket sales, sponsorship and marketing initiatives into overall public relations plan

·       Utilize social media as part of overall communication platform while focusing on aiding in the growth of the platform

·       Oversee production of press releases, media materials, speeches, scripts, articles and business presentations

·       Assist with writing and editing various email newsletters and web material as needed

·       Influence public opinion through strategic communication activities

·       Act as company’s spokesperson and represent company at press conferences, briefings and presentations as directed

·       Support advertising campaigns and/or edit material for organization publications through broadcast & communication programming

·       Establish and maintain effective relationships with key media members, influencers, WNBA/NBA beat reporters, local and regional assignment editors and producers, media company management, trade industry media representatives, and non-sports media (business, entertainment, lifestyle, human interest, etc.)

·       Pitch unique stories to non-traditional sports media outlets to widen the Dream’s regional awareness

·       Serve as primary contact for corporate communications, trade, business and consumer media queries

·       Manage press conferences for major announcements, pre/post season sessions, etc.

·       Oversee all communications to employees – corporate and basketball

·       Coordinate basketball operations communications, including, but not limited to game press releases, game notes, and story pitches with Manager of Media Relations

·       Manage PR messaging strategy, interviews  & speaking opportunities for the coaches, players and management and provide them with media training and talking points as appropriate

·       Work with league office as necessary in regards to storylines, statistics, national media requests, etc.

·       Manage the broadcast/communications/public Broadcast & Communicates staff, seasonal staff, outside consultants, and interns

·       Oversee the writing and distribution of press releases & media advisories, the scheduling of interviews with management and executives, and provide interview prep as needed

·       Collaborate with digital marketing staff to develop and manage social media communication initiatives, including interaction with the public via Facebook, Twitter, blogs and online chats

·       Monitor quality control in all internal & external constituent communications by working with all departments to ensure consistency and quality throughout the organization’s communications efforts

·       Track department expenditures and manage Communications budget with Finance Department

·       Maintain accurate database of media contacts and track earned media coverage

·       Direct the day-to-day strategy and execution of organization’s corporate and internal communications for all non-player related platforms

·       Oversee the research and implementation of scoreboard technical advancements

·       Direct the team’s television production unit

·       Create new and compelling year-round programming for DreamTV and direct the overall development of written and video content on the team’s Web site

·       Work with the team’s cable and radio partners to improve or create additional programming

·       Work with Senior Staff to create new programming for the purpose of adding value to current or future sponsorship deals

·       Oversee the creation of in-house television and radio commercial production

·       Oversee the production of video content for team marketing brand campaigns

·       Oversee the research and implementation of technological advancements on the Web

·       Assist in the development and review of creative treatments, helping to ensure that brand standards are upheld

·       Work closely with broadcast media partners, TV and radio producers/directors and on-air talent to produce exemplary regional television and radio broadcasts

·       Hire and work with seasonal on-air talent & production staff to drive compelling content for the broadcasts and other internal and external digital media outlets

·       Oversee the development & maintenance of company intranet site

·       Assist in developing corporate communications policy as it relates to style guide development

·       Oversee event and team photography

·       Mentor and develop staff using a supportive and collaborative approach on a consistent basis

·       Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance appraisals

·       Other duties as assigned

SUPERVISORY RESPONSIBILITIES

This position will have managerial responsibilities

QUALIFICATIONS AND EXPERIENCE

·       Bachelor’s Degree from an accredited college/university in Marketing, PR, Journalism or related field

·       Masters degree in sports management or business preferred

·       Minimum of 7-10 years PR experience with previous management experience

·       Experience integrating public relations, community relations and marketing into overall communications strategy

·       Extensive experience utilizing and developing strategy for social media programs

·       Experience dealing with professional sports team business and basketball personnel (Knowledge of and interest in Dream/WNBA is preferred)

·       Excellent communications skills including oral, written and presentation; ability to express ideas clearly and concisely

·       Excellent leadership skills combined with outstanding management skills

·       Excellent organizational skills and the ability to multi-task and work in a fast paced environment.

·       Sharp attention to detail and ability to manage multiple projects within deadlines and budget

·       Ability to work in a fast-paced, collaborative, team-oriented environment is a must

·       Ability to work irregular hours, including nights, weekends, holidays

·       Ability to travel as needed, which may include away games, training camp, league events, etc.

·       Ability to maintain confidential and/or proprietary information

·       Proficiency in use of Microsoft Office software suite of products

·       Talented self-starter with an extremely creative mind, strategic ideas, and a focus on achieving excellence

·       Ability to think strategically and innovatively in formulating and executing ongoing marketing and advertising plans in highly competitive environment

Certifications, Licenses or Registrations

As needed to meet education and/or experience

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