Category: Sales & Marketing
Chief Revenue Officer – Atlanta Dream (Atlanta, GA)
Departments: Corporate Partnerships; Ticket Sales and Service; Marketing
Reports to: CEO
Direct Reports: Manager Corporate Partnerships; Director Ticket Sales and Service; Marketing Manager
Status: Exempt

Position Purpose
The Chief Revenue Officer will provide executive leadership to our Corporate Sponsorship, Ticket Sales and Marketing Departments by creating a cohesive unit and atmosphere focused on driving revenue. The CRO is responsible for strategic positioning and marketing of the Atlanta Dream brand, determining and increasing the inventory elements of that brand that will generate revenue in ticket sales and sponsorship sales. The selected individual will be a member of the senior staff in determining the strategic direction of the entire business and arena operations.

Essential Duties & Responsibilities:

Marketing
• Oversee the strategic development, direction and implementation of all marketing and marketing communication activities for the Atlanta Dream to increase fan development and participation, which includes marketing to fans, sponsors and the consumer press;
• Manage the marketing staff and direct the creative process in order to identify the brand to gain the greatest adhesion into the Atlanta market for events;
• Acts as the primary custodian of the Dream brand and logs and oversees all corporate imaging and messaging. Ensures all communication vehicles are consistent in look, content and quality;
• Establish short and long term marketing strategies and plans to drive optimal business results in ticket sales and sponsorships;
• Other related duties as required

Ticket Sales and Service
• Develop strategies in keeping with the brand and various target constituencies to maximize opportunities in ticket sales and merchandise sales for the Atlanta Dream;
• Liaise with Director of Sales and Service to insure growth in all streams from all ticketing sources for the Atlanta Dream while maintaining or increasing service areas and improving the fan experience;
• Ensure there is a cohesive bond between marketing and sales to drive business success throughout the Greater Atlanta Area;
• Oversee all revenue projections and budget numbers for ticket sales, premium sales and group sales in keeping with staff levels;
• Confer with the CEO and other administrative personnel to review achievements and discuss required changes in goals or objectives resulting from current status and conditions;
• Other related duties as required

Corporate Partnerships
• Identify and target potential corporate sponsors that align with the Dream brand. Encourage sponsors to drive their consumers to congregate around the Dream. Develop, write and present corporate sponsorship and sales proposals to key clients. Create new sales collateral or modify existing collateral as required for the Atlanta Dream;
• Assume leadership role in sponsorship renewal strategies and marquee sponsorship prospecting strategies;
• Oversee broadcast and website advertising sales strategies and performance;
• Hire, coach, mentor and supervise Sponsorship & Corporate Sales staff;
• Motivate and manage the day-to-day operations of the Sponsorship and Corporate Sales Department;
• Lead the Sponsorship and Corporate Sales Team in the development and implementation of strategic departmental plans consistent with company business objectives;
• Work with the Team to ensure that the budgets, goals, forecasting, client prospecting and marketing commitments developed for each client are being met and increasing business opportunities;
• Create and maintain Sponsorship Inventory levels for the Atlanta Dream;
• Liaise with other departments to maximize cross-selling opportunities and share new ideas throughout the Atlanta Dream;
• Engage with Senior Staff to help create company strategies and corporate planning;
• Other related duties as required

Required Skills, Experience & Abilities

Essential:
• Bachelors degree in Sports Management, Business Administration or related field;
• At least five years experience in a senior level sales position responsible for ticket sales and marketing and/or corporate sponsorships sales or new business development revenue for a major sports team or arena;
• Strong network of local and national corporate contacts;
• A proven strategic thinker who can develop a business plan, then frame and implement the sales process throughout the entire organization on both tickets and sponsorships in a fast-paced, dynamic environment;
• Must be an open, accessible, outgoing sales oriented individual who is comfortable making presentations to senior management and developing/building strong relationships with community, civic and media entities;
• In depth knowledge and understanding of how new technology and new media applies to the ticket sales and retention process;
• Must be results oriented with the proven ability to improve bottom line performance;
• Excellent people skills, real desire to interact with people, with an ability to interact efficiently and in a professional manner with VIP’s as well as internal and external clients at all levels within an organization and throughout the community;
• Demonstrated creativity and flexibility in the development of innovative and effective sales, ticketing and marketing campaigns;
• Proven and successful experience in packaging of sponsorships, marketing, selling and negotiating new business opportunities;
• Strong project management and leadership skills and sales proposal experience;
• Must be able to work evenings and weekends as required

Preferred:
• Knowledge and passion of WNBA/NBA Basketball and Entertainment industry
• Graduate degree in Business Administration, Sales, Marketing or related field

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