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Sales, Service, & Marketing: Ticket Sales Management
Director of Group Sales - Charlotte Hornets (charlotte, NC)


The Director of Group Sales ensures the Group Sales department exceeds established goals through effective leadership of team members; responsible for actively engaging and developing team members.


  • Implement a successful strategy to all market segments in order to meet and/or exceed revenue goals for the Hornets and arena events
  • Direct and manage all group sales activities to maximize revenue potential
  • Participate in daily meetings, sales strategy meetings, pre-event meetings, training and other sales related meetings as required
  • Direct, manage, train and counsel sales staff
  • Work with other departments within the organization to provide quality service to customers
  • Maintain knowledge of market, competition and customers
  • Coordinate, motivate and hit targets across all business units
  • To establish sales budgets for group sales team 
  • To provide regular sales forecasts
  • To lead and develop your team in-line with company and HR objectives, carry-out regular development conversations and performance reviews
  • Leveraging and creating new ticket sales programs to increase overall ticket sales
  • Maintaining strong relationships with current contacts and existing clients in order to retain them
  • Continued training of staff to increase Account Executive skill sets
  • Other duties as assigned by Manager


(To perform the job successfully, the candidate should demonstrate the following competencies to perform the essential functions of this job.)

  • Extensive sales director and strategic sales experience 
  • Proven team management experience 
  • Creative, open minded and able to ‘think outside the box’ 
  • High level of commercial awareness 
  • Strong sales and negotiation skills 
  • Excellent written and oral presentation skills 
  • Positive outlook, proven ability to handle pressure

Note: This position was originally posted on the Charlotte Hornets employment site. To ensure that your application is considered for this position, please click here to apply for this job on the Charlotte Hornets employment site.

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