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Sales, Service, & Marketing: Sponsorship Services/Activation
Partnership Activation Account Manager - Charlotte Hornets (charlotte, NC)


The Account Manager of Partnership Activation will interact with clients, vendors, and internal departments to fulfill contractual obligations and grow relationships with assigned accounts. Further, the position will assist with the annual renewal process and all day-to-day activities of the department.  The ideal candidate will have previous agency or team experience.


  • Serve as account manager of fifteen to twenty assigned partnership accounts
  • Develop relationship with assigned partners through touch point meetings, phone calls, and partner events
  • Plan various corporate partnership activations, including but not limited to, in-game promotions, events, in-market activations, and partner marketing campaigns
  • Prepare department documents including partner playbooks, mid-season updates, end of season recaps, expense reports, budgets, and contracts
  • Identify and present upsell opportunities to assigned accounts
  • Manage radio assets, in-arena promotions, appearances, and game entitlements for department
  • Utilize CRM system to track all activity related to partners including deal points, financials, client profiles and client interactions  
  • Generate integrated marketing ideas for prospects and identify industry best practices
  • Assist with event day department responsibilities
  • Other duties as assigned by manager


(To perform the job successfully, the candidate should demonstrate the following competencies to perform the essential functions of this job.)

  • Customer service oriented with proven experience building strong client relationships
  • Possess integrity as well as a strong sense of morals and ethics
  • Self-motivated individual with passion for the role and driven for career success
  • Interpersonal skills: works well in a team environment and has the ability to interact with all levels of organization and outside contacts
  • Excellent communication skills including written and verbal
  • Ability to present ideas clearly and concisely
  • Strong planning and organizing skills
  • Can prioritize work activities and use time efficiently
  • Dependable and consistently at work on time
  • Follows instructions and responds to managers
  • Ability to sell incremental programs to existing partners
  • Adapts to change in the work environment and manages competing demands
  • Delivers work by or ahead of deadline and thrives within a fast paced environment
  • Committment to work extended hours including evenings, holidays, and weekends
  • Strong computer skills, specifically in Microsoft Word, Excel and PowerPoint
  • Bachelor’s in Marketing or related degree from an accredited college or university
  • Previous agency or team experience is preferred

Note: This position was originally posted on the Charlotte Hornets employment site. To ensure that your application is considered for this position, please click here to apply for this job on the Charlotte Hornets employment site.

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