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Sales, Service, & Marketing: Marketing
Senior Director, Marketing - Los Angeles Sparks (Los Angeles, CA)

Title: Senior Director, Marketing

Reports To: Team President/COO


This position will be responsible for managing the Los Angeles Sparks’ overall brand architecture.  Additionally, the role will lead all strategic advertising and marketing initiatives in the areas of game entertainment, promotions, creative services, communications including the team’s website and social platforms, events, grassroots and database marketing.  This is all in an effort to increase ticket sales and sponsorship revenue, enhance the Sparks’ brand position and strengthen the Sparks’ brand sentiment in the community. 

Duties and Responsibilities

·         Responsible for ensuring that every element of the team’s advertising and marketing efforts adheres to the overall brand position

·         Responsible for developing integrated marketing plans and programs, and overseeing the execution of such plans, to drive revenue goals and strengthen the brand position

·         Proactively integrate with the ticket sales and sponsorship departments to support their sales and retention efforts.  This includes but is not limited to the development and execution of:

o   Ticket sales campaigns to drive fulls, partials, groups and individual game tickets

o   Integrated team platforms as well as the extension of league platforms into the local LA market

o   Sponsor partner activation strategies, including retail promotions, product sampling, gift with purchase, sweepstakes, premium item distribution and cause marketing initiatives

·         Proactively identify and manage mutually beneficial relationships with strategic partners (e.g., community partners, media partners, etc.)

·         Oversee the development and production of sales and marketing collateral materials (e.g., sponsorship decks, ticket sales brochures, etc.)

·         Drive marketing strategies through segmentation analysis of customer base. Cultivate and maintain a keen understanding of the team’s target audiences and the LA market.

·         Analyze organizational data and supplemental research to aid sales and marketing strategy development

·         Track all advertising and marketing efforts by evaluating the ROI of campaigns, instituting test and control methodologies, and utilizing research and survey data to inform strategies

·         Manage all creative development and agency relationships. Write creative and media briefs to provide clear direction on all campaigns, materials and events.

·         Responsible for hiring, retaining, managing and the professional development of the marketing staff

·         Effectively develop and manage the department’s business plan and budget   

·         Other duties as assigned by President/COO


·         Bachelor's degree in Marketing, Communications, Business or related field

·         3-5 years of experience in marketing and brand management and/or at a creative agency; sports team experience a plus

·         Demonstrated leadership and management skills in the area of sales and marketing

·         Proven track record of success growing revenues and expanding audience

·         Strong communication and teamwork skills

·         Strong analytical skills

·         Experience in managing and implementing research methodologies

·         Computer skills – MSWord, Excel, PowerPoint experience

·         Available to work flexible and extended hours, including evenings, weekends and holidays

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