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CRM Analytics Manager - Golden State Warriors (Oakland, CA)

About the Position

The Golden State Warriors are seeking an experienced CRM Analytics Manager. This is a full-time position based in Oakland, CA. The individual in this position will be a member of the Business Analytics & Strategy Team responsible for leveraging all customer data to source, evaluate and execute new revenue opportunities through relationship building efforts.

The individual in this position will provide thought leadership and proactive consulting to marketing, ticket sales, corporate sponsorships and retail merchandising. The successful candidate will support all areas of the business with an enterprise-wide approach to CRM that includes designing, selling and implementing a new process across the organization. Other responsibilities will include digital media testing, tagging, data aggregation, reporting and the development of ongoing strategy.

Essential job functions include:


  • Proactively report on and optimize the entire customer lifecycle across social, email, web and sales.
  • Provide deep customer insight and measure CRM’s impact on sales, engagement and retention.
  • Measure dollar return on CRM activities.
  • Ad-hoc data analyses within ticket sales, sponsorships, concessions, parking and retail.

Data Strategy

  •  Apply knowledge of APIs, and massive data sets to make simple recommendations with complex and often counterintuitive data.
  • Utilize SalesForce and Exact Target from an API, reporting automation and analysis perspective.
  • Leverage Adobe Social and Adobe SiteCatalyst (Omniture) to lead growth strategy and optimize owned media distribution network.

Marketing Analytics

  • Design multi-touch attribution models and identify revenue generating strategies to maximize conversion funnel.
  • Proactively identify customer segments for targeted and relevant promotions.
  • Measure efficiency and return of customer acquisition, engagement and monetization programs.
  • Work against tight deadlines and make decisions with limited information.
  • Automate reporting for numerous internal clients.


  • Work directly with sales staff relative to the implementation and utilization of Salesforce.
  • Facilitate, foster and grow relationships with internal stakeholders with minimal guidance.

Required Experience & Skills

  • Five years or more of business experience with progressive growth in responsibilities.
  • Bachelor’s degree in Business, Computer Science, or related technical field or equivalent work experience. Graduate degree preferred.
  • Salesforce, SQL, Excel, and SAS experience (certifications preferred.)
  • Strong technical, analytic, and critical thinking skills.
  • Comfortable working in a fast-pace and unstructured environment.
  • Strong presentation and negotiation skills.
  • Management consulting experience (preferred.)
  • Willing to submit to technical testing throughout the interview process.

Competitive compensation and benefits package provided.

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