Sales, Service, & Marketing: Database Marketing/Analytics
Coordinator of CRM - Charlotte Hornets (Charlotte, NC)

Position Overview

The Coordinator of CRM will run all of the tactical and day-to-day operations of the Microsoft Dynamics Customer Relationship Management for Hornets Basketball, LLC, including the integration with a number of third party programs that interact with CRM. You will work closely with internal and external partners to develop, execute and analyze all CRM programs.

Essential Duties and Responsibilities

  • Distribute qualified leads to sales representatives based on data in CRM system
  • You will handle the data in the CRM system including campaign activities
  • Organize sales and services campaigns for ticket sales and partnership departments
  • Collaborate with sales managers to evaluate campaign success and tactics
  • Report on CRM program performance, including campaign metrics, performance by segment and testing results. Draw insights into future planning
  • You will support the CRM Database by importing data and researching new technologies
  • Develop strategies and recommendations with our marketing department to improve key performance metrics and drive revenue with emails to potential ticket buyers
  • Create activities in CRM based off of email behavior
  • You will conduct training sessions with various team members
  • Complete game night responsibilities and other duties assigned by manager

Required Skills, Experience, and Abilities

To perform the job successfully, you should demonstrate the following competencies

  • Bachelor's degree from an accredited college or university in a related field
  • Experience in database design/database marketing (direct experience with Microsoft Dynamics CRM preferred)
  • Previous sports team database marketing experience preferred
  • Working knowledge of Ticketmaster's Archtics ticketing system
  • Understanding of relational database in a CRM
  • Present yourself in a professional manner and have the ability to interact with all levels of organization and outside contacts
  • You will be in charge of multiple projects, and work in a dynamic, deadline driven environment
  • Strong Communication skills are needed with attention to detail, strong grammar and punctuation skills, and knowledge of grammar rules
  • Ability to communicate both in writing and verbally in a clear and concise manner
  • Maintain high level of confidentiality at all times
  • Flexibility to adapt to frequently changing work environment, and deliver on challenging demands
  • Strong computer skills including all Microsoft Office software programs
  • Ability to work irregular work hours and attend all home games

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Note: This position was originally posted on the Charlotte Hornets employment site. To ensure that your application is considered for this position, please click here to apply for this job on the Charlotte Hornets employment site.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Yes/No: I have experience working with a CRM. If yes, please elaborate.

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