Sales, Service, & Marketing: Database Marketing/Analytics
Business Analyst - Charlotte Hornets (Charlotte, NC)

Position Overview

The Business Analyst will develop quantitative analyses to support revenue generating departments of the Charlotte Hornets. You will provide data and reporting to inform decision-making on a variety of subjects including, ticket pricing, revenue forecasting, surveying, profitability analyses, customer segmentation, and sponsorship measurement and valuation. In this role, you will design and document work flows, manage and provide solutions to new business unit ideas, trends, and concepts appropriately through the latest technological paths.

Essential Duties and Responsibilities

  • Gathers, synthesizes and produces management information and reporting as requested within organization in a timely, accurate and consistent manner
  • Researches and prepares statistical reports using data from processes and surveys, and consolidates information into cohesive and understandable correspondence for decision-making.
  • Performs revenue forecasting and trend analysis on ticket sales
  • Tracks customer behavior, analyze fan segments and the lifetime value of a fan
  • Builds scouting reports for sales reps, generate algorithms and craft computer models
  • Works in conjunction with Sponsorship to conduct sponsor surveys and analyze results
  • Tracks and improves the effectiveness of various marketing tactics/campaigns
  • Analyzes and improves customer engagement and behavior for UI design

Required Skills, Experience, and Abilities

To perform the job successfully you should demonstrate the following competencies

  • Bachelor’s degree from an accredited college or university in mathematics, statistics, data sciences or equivalent professional experience
  • Strong quantitative, business, financial, and modeling skills
  • In depth statistical software packages experience (R, Python, SQL, etc)
  • Deep experience working with business visualization programs (Tableau, Business Objects, Domo, etc)
  • Advanced skills in Microsoft Outlook, Word, Excel, PowerPoint
  • Strong communication and presentation skills
  • A self-starter, intellectually curious with great problem- solving abilities
  • Have a full grasp of understanding of regression, modeling and forecasting

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Note: This position was originally posted on the Charlotte Hornets employment site. To ensure that your application is considered for this position, please click here to apply for this job on the Charlotte Hornets employment site.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Are you on the highest of skill levels in statistics? Being a wizard in Excel is one thing….but are you able to run regressions using a higher level program like R?
2. Are you able to give quality analysis in a fast-paced environment?
3. How do you handle giving quantitative advice where some variables may be unknown to you? How do you approach a problem that has never been answered before?
4. How do you translate your complex models to management who may or may not have a “stats” background?
5. When something is “wrong” with the data set, how do you demonstrate proficiency in quickly identifying and solving the issue?

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